Business Planning & Marketing

Date : Wednesday  16- December -2020 

Time : 16:00 – 17:30 Indian Standard Time 

Abstract: The webinar will cover ‘Idea to MVP’ and the subsequent process of exploring the business model from a business development perspective. Medical devices have a few more challenges than product development in other marketplaces. This webinar will hope to shed some light on the same.

Bio: Anand who is Director of iCalq India and Innoberator etc is a senior executive with over 24 years’ experience in High Technology and related Professional Services businesses working in the US, Europe and Asia for companies such as: Arbor Management Consulting, Pharmacia, Pfizer, and Monsanto.  He was the CIO of Monsanto heading the APAC region before becoming an entrepreneur. After starting and exiting out of several startups, he started running a boutique strategy consulting company, ELADO, and is involved in several ventures.

Anand is a certified manager and holds a license issued by the Institute of Certified Professional Managers, degrees in Electronics Engineering, Industrial Engineering and Management and is a trustee with the People’s Educational Trust and the NGO WasteImpact. In addition, he also runs not-for-profit startup networks and Hackathons with the Indian Institute of Management Bangalore and the Indian Institute of Science, is a published author and contributor to magazines such as: Data Quest.

Anand stays on the edge of healthcare technology, innovation and digital health tools by developing strong, long-term relationships with strategic business partners, vendors and healthcare innovators. This cutting-edge perspective allows Anand a unique view of the bigger picture and potential solutions to the problems faced by his customers.

Anand has authored 2 books and writes for national and international newspapers on topics of interest and has been profiled by magazines like Dataquest, Voice & Data and the Huffington post.